Marketers since long have been trying their level best to come up with new promotional techniques, product and services ideas and their respective innovative categories, to attract female customers. It is said that women shop more than men because shopping acts as a major stress buster for them.
Though this may not be a fact, as men could feel stress free equally, after shedding some cash from their pockets, as women do. Moreover, it is a possibility that women purchase more because they are more accustomed to exploring new things and ideas, and also because they keep a track of all the petty and important things needed to run a house. But with changing market as well as consumer dynamics and because of the advent of popular and glittering mall culture, there are few things that women should keep in mind while shopping.
As a regular shopper, make sure that a person preferably shops in place with good parking facility available. It is advisable to go on shopping on weekdays, rather than on weekends, because on weekends there is a huge rush of customers and one might have to compromise upon the service and product quality. Usually shop keepers start their sales policies on Wednesday on Friday. Even in that case weekday can be preferred as compared to a weekend.
One must wear comfortable clothes and shoes as shopping might take long. Rather than being a compulsive buyer, always try to evaluate the product in terms of its money worth and actual need. Rather than wandering aimlessly in the market, one should try to be focused, and if at all possible make a list of all the required items and keep the budget in mind. This technique saves energy, money and time.
It also helps an individual in having a prior estimate of the amount of load one would have to carry at the end of the day. Also, one should go for price negotiations and must try to avail discounts being offered, if feasible. It is always sensible to know about the return policies being followed by the store. One should avoid carrying lots of cash, and if need be must rely on credit cards or ATM cards. If one gets easily distracted, one can shop alone too.