“Put ban on junk food ads” parents
May 20, 2008
Majority of parents wants that the advertisement on junk food should be banned as they wrongly catches attention of children and parents are force to get them for their kids. Junk food is hazardous to health.
Consumer group Choice released study yesterday showing parents thought the advertising was undermining their efforts to teach children good eating habits.
Reacting to a News poll survey, 88 % of parents admitted that due to advertising and marketing of junk food their children are constantly in influence of these and demand for junk food thereby making their role harder.
The findings agreed with Choice’s free of a demonstrated storybook called Fed Up: A Tale of Junk Food Marketing. The publication, usage the News poll investigate, documents the “pester power” of children. The News poll survey also found 82 % of parents had had their child asking for food or drink because they had seen it advertised.
“Parents are in favor of increased government guidelines over the way high sugar and fat foods are marketed to children,” he said. “It’s time for governments to act.”
“This is not about promoting a nanny state,” she said. “Banning junk food advertising is about helping parents by not actively working against what they are trying to do and not undermining the healthy messages they are trying to give their kids.”
“The most powerful images we retain in our lives are the ones we get as children. Parents should be taking advantage of this, because the junk food industry certainly is,” Ms Beitzel said.
“Our membership has repeatedly told us this is their number one concern,” she said. “The continual, repetitive advertising of these unhealthy foods is making it very difficult for families to make healthy food choices.
“It is very detrimental and very unfair.”
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